Senior Marketing Manager, Entertainment Value Proposition
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Job Description
Senior Marketing Manager for TELUS leading strategy and positioning for Optik TV. Collaborating with teams to integrate TV and streaming into one entertainment experience.
Responsibilities:
- Develop 'big ideas' that evolve the Optik TV value proposition
- Conduct research to ground value propositions in customer needs
- Build a unified 'TELUS Entertainment' narrative with peers
- Ensure product solutions are easy to sell
- Influence next generation of flexible entertainment packaging
- Aid in designing exceptional customer decision journeys
- Provide recommendations on pricing structures
- Lead integrated long-term and quarterly planning cycles
- Ensure effective introduction and integration of new products
Requirements:
- 5+ years of experience in marketing strategy, product marketing, or commercial strategy, ideally within the telecommunications or entertainment sectors
- Strategic Storytelling: able to translate complex product features into compelling value propositions
- Commercial Acumen: deep understanding of market positioning and financial trade-offs
- Collaborative Influence: comfortable challenging the status quo and building consensus between teams
- Leadership & Communication Skills: ability to present strategies to cross-functional stakeholders
- Data-Driven Mindset: comfortable translating sales data and customer research into actionable strategies
Benefits:
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
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