Field Marketing Manager – Deep Brain Stimulation, DBS
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Job Description
Field Marketing Manager at Abbott driving marketing strategies for Brain Therapies in the US Deep Brain Stimulation portfolio, requiring healthcare industry expertise.
Responsibilities:
- Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS.
- Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs.
- Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients.
- Design and execute regionally tailored marketing campaigns based on local market dynamics.
- Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly.
- Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups.
- Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders.
- Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization.
- Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI.
- Provide competitive intelligence and field insights to inform product marketing and commercial strategy.
- Support local launches and limited market releases, including reporting and performance tracking.
- Engage in continuous market learning through customer visits, conferences, and research.
- Ensure compliance with all FDA regulations, company policies, and quality standards.
- Travel up to 50% (domestic).
Requirements:
- Bachelor’s degree in Business Administration, Marketing or equivalent.
- Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
- Experience in the medical device industry, particularly with complex, technology-driven portfolios.
- Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS.
- Advanced degree preferred (PhD strongly preferred) with ability to engage credibly in clinical and technical discussions.
- Demonstrated success designing and executing scalable marketing programs across diverse customer segments.
- Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills.
- Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization.
- Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness.
- Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking.
- Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy.
- Ability to prioritize, multitask, and execute in a fast-paced, evolving environment.
Benefits:
- Career development with an international company where you can grow the career you dream of.
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
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