Marketing Manager
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Job Description
Director of Marketing at ATI responsible for marketing strategies and brand positioning. Leading a high-performing marketing function in the automotive training industry.
Responsibilities:
- Own ATI's brand strategy, messaging architecture, and market positioning across all channels
- Ensure brand consistency across digital, print, events, and member-facing communications
- Develop thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching space
- Design and execute campaigns to drive new member acquisition across paid search, SEO, social, email, and outbound channels
- Partner with the sales team to develop lead generation programs, nurture sequences, and conversion strategies
- Oversee ATI's paid media strategy, including vendor relationships and performance accountability
- Build lifecycle marketing programs that drive member engagement, event attendance, and retention
- Develop personalized communication strategies across email, SMS, and digital touchpoints
- Collaborate with coaching and operations teams to support member success milestones and upsell opportunities
- Own ATI's digital presence including website, SEO strategy, and marketing automation platform
- Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership
- Use data to inform decisions, optimize campaigns, and identify growth opportunities
- Lead, develop, and grow a marketing team including internal staff and agency/vendor partners
- Partner closely with Sales, Operations, Finance, and Product to align marketing with business priorities
- Manage the marketing budget with a clear ROI mindset
Requirements:
- 8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role
- Demonstrated success building and executing multi-channel B2B or B2C marketing strategies
- Strong analytical skills with experience using data to drive marketing decisions and demonstrate ROI
- Proven ability to lead and develop teams in a fast-paced, growth-oriented environment
- Excellent written and verbal communication skills; ability to influence at all levels of the organization.
- Experience in the automotive, franchise, or professional services industry
- Background in subscription, membership, or coaching business models
- Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation platforms
- Experience managing paid search strategy and vendor relationships
Benefits:
- health and wellness benefits including paid time off and holiday pay
- Get early access to 50% of your earned wages at any time through our myFlexPay program.
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