Marketing Program Specialist
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Job Description
Marketing Program Specialist executing digital marketing programs for cloud computing services at Akamai. Utilizing data-driven strategies to coordinate global marketing efforts for high-impact campaigns.
Responsibilities:
- Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios
- Managing daily performance of paid media budgets and performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates
- Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets are delivered on time for global launches
- Collaborating on the development of "Cloud-First" visual identities and messaging
- Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays
- Working in tandem with regional marketing leads to localize campaigns while maintaining a unified global brand voice
- Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel and providing actionable insights
Requirements:
- 2 years of relevant experience in Marketing, Communications, Business, or a related field
- Bachelor's degree or its equivalent
- Experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry
- Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite
- Proficiency in project management tools (e.g. Jira, Asana, or Monday.com)
- Ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders
Benefits:
- Healthcare
- 401K savings plan
- Company holidays
- Vacation (in the form of PTO)
- Sick time
- Family friendly benefits including parental leave
- Employee assistance program focusing on mental and financial wellness
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