Vice President, B2B Marketing, Demand Generation
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Job Description
Vice President of B2B Marketing & Demand Generation leading marketing strategies for Tillster, a digital ordering solutions provider. Focused on developing customer-centric programs and driving engagement in the restaurant industry.
Responsibilities:
- Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.
- Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.
- Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.
- Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.
- Partner with sales, product, and leadership to build messaging that breaks through the noise.
- Tell our story through content that educates and inspires: white papers, case studies, videos, and more.
- Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.
- Ensure seamless alignment between marketing and sales.
Requirements:
- A senior B2B marketing leader with deep demand gen chops.
- A strategic thinker who can also roll up your sleeves and execute.
- Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc.
- Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.
- Collaborative, data-driven, and energized by growth.
Benefits:
- Competitive Salary: $190,000–$225,000 base + equity
- Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth
- Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays
- Retirement Plan: 401(k) with immediate eligibility
- Growth: Tuition assistance, Udemy access, and continuous learning support
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