Partner Marketing Manager – India
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Job Description
Partner Marketing Manager role focusing on consulting partners in India on their marketing strategies and campaign effectiveness. Building relationships within the IT channel to drive measurable success.
Responsibilities:
- Build and nurture strong relationships with partners, distributors, agencies, and internal teams, serving as the key bridge between partners, vendor stakeholders, and PMM/VPMM teams.
- Manage ongoing partner relationships on a daily basis, ensuring partners are informed, enabled, and actively driving initiatives that support and grow client revenue.
- Collaborate closely with partner and local sales and marketing teams to understand solution priorities, curate and adapt client-provided materials, and drive effective partner enablement and training initiatives.
- Develop clear and effective marketing briefs for presentations, partner enablement, and training sessions.
- Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup.
- Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting.
- Monitor marketing campaign execution, leads, and ROI, maintaining accountability across the end-to-end lead management process.
- Proactively identify and resolve client or partner issues, escalating to the Program Manager or Director when required.
Requirements:
- A minimum of 3-4 years’ work experience in India market in a Business to Business IT environment
- Experience in Account Management, Field Marketing, Partner Marketing, or B2B Event Marketing.
- Demonstrated success in B2B event management and partner-facing campaign execution.
- Excellent client liaison skills, ability to react and respond in a timely and effective manner
- The ability to develop relationships and become a trusted advisor
- Business level English both written and spoken, with the ability to adapt communication style to fit the audience
- Attention to details and meticulous in processes adhering to the project's requirements
- Proactive in learning new IT platforms and knowledge required
- Previous experience of working in a Marketing role; planning and developing full strategic marketing campaigns, including budget management and allocation
- Strong ownership, adaptability, and ability to manage both strategic and hands‑on tasks.
- Good knowledge of online (e.g. email marketing, SEO, SEA, social networks, display advertising, content syndication, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
- Strong MS PowerPoint, Excel and Word skills with the ability to present information
- Additional Asian language would be an advantage (Japanese/Korean/Mandarin/Hindi)
Benefits:
- Flexible working arrangements
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