Partner Marketing Manager
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Job Description
Partner Marketing Manager driving partner engagement and revenue growth in analytics solutions. Collaborating across marketing and sales to maximize lead generation through partnerships.
Responsibilities:
- Own and execute partner marketing plans, aligning with regional priorities, business objectives, and partner capabilities
- Partner with Channel Account Managers to onboard partners, identify strategic accounts, and define joint marketing priorities
- Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community
- Collaborate with partners on joint marketing efforts and training programs to ensure alignment on product positioning and value propositions
- Develop integrated co-marketing campaigns (co-branded assets, webinars, events, digital programs) that drive partner engagement and pipeline growth
- Support the broader growth marketing team in campaign development and execution
- Identify opportunities for joint participation in regional events, trade shows, and partner-hosted activities
- Manage third-party partner activities and coordinate with stakeholders to maximize ROI
- Develop self-service marketing assets for scalable partner enablement, and create customized co-marketing programs for high-tier partners
- Deliver effective communication to keep partners prepared and informed
- Collaborate with the Partner Portal team to curate the partner experience
- Monitor and analyze partner engagement metrics, campaign performance, and revenue impact
- Act as the administrator of the partner marketing rebate program
- Partner with marketing operations and sales teams on lead identification and reporting
- Collaborate with cross-functional teams to execute campaigns on time
Requirements:
- Bachelor’s degree, preferably in Marketing or Business
- 5–7 years of B2B marketing experience, with at least 2+ years in partner marketing or channel marketing
- Experience in software, SaaS, or technology environments (BI or analytics technology experience is a plus)
- Demonstrated ability to build and maintain strategic relationships that drive mutual growth
- Experience contributing to multi-channel marketing campaigns, with an understanding of demand generation principles and funnel metrics
- Excellent writing, editing, and communication skills
- Excellent project management skills with ability to balance multiple priorities and stakeholder needs
- Experience in using CRM and marketing automation platforms (e.g., Salesforce, Pardot)
- Proficient in Microsoft Office suite
Benefits:
- No formal benefits mentioned
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