PMO – WorldSkills Marketing & Event Program
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Job Description
Program Manager leading WorldSkills marketing and events for Pearson. Responsible for planning, governance, and strategic stakeholder engagement.
Responsibilities:
- Establish and run the end-to-end program plan, including milestones, RAID (risks, assumptions, issues, dependencies), and governance cadence.
- Create and lead cross-BU and PEM working forums to drive alignment, decision-making, and on-time delivery.
- Partner with senior marketing, sales, and business leaders to define success metrics, investment priorities, and commercial goals.
- Drive collaboration across brand, content, digital, field marketing, communications, and events teams.
- Translate WorldSkills brand moments into qualified pipeline, including booth strategy, session planning, and partner activations.
- Coordinate with RevOps and CRM teams to ensure lead qualification, consent capture, automation, and post-event follow-up, with full compliance and measurable conversion.
- Build dashboards and executive reporting aligned to awareness, engagement, and conversion KPIs (e.g. reach, media impact, leads generated, opportunities influenced, deals won).
- Deliver weekly status updates, monthly steering committee materials, and post-event impact reports.
Requirements:
- 7–10+ years’ experience in program or project management within marketing and/or events (global scope preferred).
- Experience leading PMO delivery for tier-one conferences or multi-BU brand initiatives.
- Proven stakeholder management at VP and C-suite level.
- Familiarity with CRM and marketing technology stacks, including lead lifecycle and consent governance.
- Strong prioritization, problem-solving, and communication skills.
Benefits:
- A comprehensive benefits package is offered. Details are available here.
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