Principal Field Based Marketing Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Field Marketing Specialist executing localized marketing campaigns for nCino. Collaborating with Sales and Partners to accelerate pipeline and revenue growth through event and digital campaigns.
Responsibilities:
- Lead the execution of field marketing programmes, including events, webinars, digital advertising, email campaigns, ensuring alignment with regional business goals and maximising engagement with high-value prospects and customers
- Advise and influence Sales and Marketing teams on target accounts and market trends to enhance engagement strategies and develop localised campaigns to drive pipeline growth
- Serve as a field marketing lead for assigned territories, collaborating with regional marketing to adapt messaging and assets for local relevance, ensuring brand consistency while enhancing regional impact
- Partner in the coordination of field-level events, including sponsorships, trade shows, and executive programmes with regional marketing team
- Report and analyse on campaign performance metrics to evaluate effectiveness and identify and make recommendations on areas for improvement by market segment
- Act as a key liaison between field marketing and local stakeholders, delivering regular updates on campaign performance, strategic initiatives, and market feedback to inform decision-making and foster alignment
- Provide data-driven insights on marketing programmes activities and successes, ensuring visibility into campaign performance and alignment with business objectives and sales strategies
- Utilize field marketing best practices influenced by industry trends and competitive activity that promotes new strategies
- Leverage AI analytics tools to generate actionable insights from customer data and operational metrics, enabling data-driven decision-making for process improvements and customer experience enhancements
Requirements:
- Undergraduate degree and 8+ years of related experience/proficiency
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Data-driven mindset with experience tracking and analysing marketing programmes performance
- Ability to independently localise marketing content for campaigns based on market segment requirements
- Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo
- Excellent interpersonal and communication skills, comfortable engaging with sales, partners, customers, and internal teams
- Experience with digital advertising across LinkedIn, Google, and other platforms
- Experience with targeting, segmentation and list acquisition to build prospect lists for marketing programmes
- Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media
- Ability to be analytical with strong technical acumen leveraging multiple sources (6sense, ZoomInfo, Salesforce, Marketo, etc.)
Benefits:
- Equal employment opportunities
- Reasonable accommodations for persons with disabilities
Report this job
Job expired or something wrong with this job?
Similar Jobs
Director, Global Marketing
Global Director of Marketing leading product strategy and execution for diagnostics at Meridian Bioscience. Collaborating across teams to enhance product life cycle and customer value in global markets.
Marketing, Design
Creative Marketing & Design Specialist with freight broker industry experience. Focused on design, digital marketing, and internal collaboration.
Mobile Gaming Artist
Senior Marketing Artist creating performance-driven video creatives for mobile games at YallaPlay. Collaborate with User Acquisition team on marketing strategy and optimization.
Senior Marketing Manager – Integrated Campaigns
Senior Marketing Manager at Apollo.io driving integrated campaigns to translate corporate brand narratives into measurable outcomes. Leading a team to optimize marketing strategies across multiple channels.
Marketing Intern
Marketing Intern supporting content management, event planning, and sales enablement at an IoT company. Gaining hands-on experience while working collaboratively across teams in a fast-growing environment.
Vertical Marketing Manager
Vertical Marketing Manager at Socure focusing on strategies within priority industry segments for identity verification solutions. Leading campaigns that drive measurable customer impact and revenue growth.
Intern, Field Marketing
Summer Intern in Field Marketing with Hyatt Hotels Corporation. Collaborating with the Americas Field Marketing team on hospitality marketing projects.
Senior Partner Marketing Manager
Senior Partner Marketing Manager at G2 overseeing partner ecosystem integrations and marketing strategies. Influencing partnerships and optimizing go-to-market plans in the SaaS landscape.
Marketing Automation Consultant
Marketing Automation Consultant working with Destination Marketing Organizations to onboard and optimize marketing automation platforms. Responsible for training, supporting clients, and configuring platforms focused on measurable results.
Partner Marketing Specialist
Partner Marketing Specialist helping grow and activate OnePlan’s global partner ecosystem. Collaborating with Sales and Marketing teams on joint marketing initiatives.
Marketing Operator, Program Coordinator
Marketing Operator & Program Coordinator translating strategic direction into marketing programs. Overseeing cross-functional initiatives and ensuring timely delivery across major marketing projects.
Director, Publishing & Marketing – Games Division
Director of Publishing & Marketing at Mob Entertainment driving global strategies for game publishing. Leading marketing and monetization initiatives for a renowned horror game franchise.
Director of Retention and Lifecycle Marketing
Senior Retention Manager leading lifecycle marketing to enhance customer engagement and lifetime value at a wellness-focused company. Collaborating with cross-functional teams to optimize retention strategies.
Retention & Loyalty Marketing Manager
Manage OSEA’s CRM and lifecycle marketing initiatives. Focus on driving customer retention through effective email, SMS, and loyalty programs.
Marketing Manager, HCP
Marketing Manager for TEZSPIRE at Amgen, focused on innovative treatments for severe asthma. Collaborating on marketing strategies to improve patient care and outcomes.
Partnership Marketing Manager
Partnership Marketing Manager at Solace redefining healthcare through effective co-marketing strategies. Collaborating with partners to improve patient outcomes and drive measurable business results.
Senior Search Media Buyer
Senior Search Media Buyer leading Google Ads and Microsoft Ads strategy at TakeProfitTrader. Responsible for optimizing search acquisition campaigns and mentoring junior team members.
Partner Marketing Manager – India
Partner Marketing Manager role focusing on consulting partners in India on their marketing strategies and campaign effectiveness. Building relationships within the IT channel to drive measurable success.
VP, Marketing
VP of Marketing at BoomPop, transforming event planning through AI-powered solutions. Leading marketing initiatives to drive enterprise demand and measurable pipeline growth.
Account Strategy Director – Franchise and Multi-Location Marketing
Account Strategy Director leading strategic planning and client partnership for franchise brands at a digital marketing agency.