Principal Partner Marketing Manager
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Job Description
Principal Partner Marketing Manager overseeing partner marketing strategy and execution at Rewind. Combining strategy, execution, and leadership to drive measurable partner-sourced revenue.
Responsibilities:
- Own the end-to-end partner marketing strategy, aligning partner programs with company-level growth goals, revenue targets, and ecosystem priorities.
- Define the partner marketing roadmap, including acquisition, activation, enablement, co-marketing, and lifecycle programs, with clear prioritization and ROI accountability.
- Act as a strategic thought partner to the Director of Partnerships and senior marketing leadership on ecosystem growth, partner monetization, and program investments.
- Create scalable processes and documentation that allow the partner marketing function to grow effectively.
- Establish and evolve partner marketing KPIs and success frameworks, including partner-sourced and partner-influenced pipeline, activation rates, engagement, and retention.
- Develop and own dashboards, and translate data into clear insights and recommendations.
- Use quantitative and qualitative data to identify trends, risks, and opportunities across partner segments and lifecycle stages.
- Lead the design and execution of scalable, insight-driven partner GTM initiatives, optimizing for partner experience, revenue impact, and operational efficiency.
- Drive strong cross-functional alignment with Marketing, Partnerships, Sales, Product, and RevOps, serving as the central leader for partner GTM execution.
- Establish clear operating rhythms, project management standards, and accountability for partner launches and campaigns.
- Partner closely with Partner Account Managers (PAMs) to analyze partner lifecycle performance and design programs that increase activation, engagement, retention, and pipeline contribution.
- Identify, size, prioritize, and execute new co-marketing, sponsorship, and ecosystem opportunities with a strong bias for ROI.
- Own partner communications strategy and measure impact on engagement, feature adoption, and partner sentiment.
- Own and optimize the Partner Relationship Management (PRM) and Learning Management Systems (LMS), including segmentation strategy, reporting automation, and usage analytics.
- Develop and continuously improve partner enablement content, using performance data, feedback loops, and experimentation to improve partner outcomes.
- Refine partner program messaging and positioning through market research, competitive analysis, and partner insights.
Requirements:
- 7–10+ years of marketing experience, with significant experience in SaaS, platforms, or partner-led growth environments.
- Proven track record of owning and scaling partner marketing programs that drive measurable revenue impact.
- Strong analytical and strategic mindset with the ability to turn data into executive-level insights and decisions.
- Deep familiarity with SaaS tools, integrations, PRMs, LMS platforms, and sales operations.
- Experience leading or mentoring others, with comfort balancing people leadership and hands-on execution.
- Exceptional communication and presentation skills; confident influencing senior stakeholders and external partners.
- Human-centric, collaborative approach to working with partners and cross-functional teams.
- Comfortable operating in a fast-paced, high-growth startup environment with evolving priorities.
- Passion for growth, innovation, and building category-defining partner ecosystems.
Benefits:
- Flexible work hours
- Employee stock options
- Health benefits
- 3 weeks vacation
- 7 life leave days
- 2 Level Up days for professional development
- 1 volunteer day
- Summer Fridays and office closed during the holiday break in December
- Paid parental leave
- Professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
- $1000/year wellness/home office allowance
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