Product and Customer Marketing Manager
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Job Description
Product & Customer Marketing Manager translating product innovation into compelling value stories at Vantage. Driving measurable adoption and satisfaction for retail media networks while collaborating with Product, Sales, and Customer teams.
Responsibilities:
- Translate product innovation and roadmap updates into clear, outcome-driven value stories that drive measurable adoption.
- Turn real customer experiences and usage patterns into compelling proof that strengthens Vantage’s broader market narrative.
- Identify adoption gaps and proactively recommend initiatives that increase product usage and customer satisfaction.
- Develop executive-ready customer narratives, case studies, and advocacy stories grounded in measurable impact.
- Shape messaging and materials that help retailers communicate value internally and grow their supplier ecosystems.
- Partner closely with Product, Sales, and Account teams to align messaging with real-world customer usage and value.
- Collaborate with Comms to ensure customer proof reinforces the market-facing narrative and thought leadership.
- Partner with Digital Marketing to activate and distribute customer stories across web and campaign channels.
- Shape product and customer value narratives for Retail Advisory Council engagements, and translate insights into messaging refinements, adoption initiatives, and advocacy opportunities.
- Continuously surface patterns across customer feedback and market signals, recommending initiatives that accelerate adoption and advocacy.
Requirements:
- 5–8+ years of experience in product marketing, customer marketing, or related roles within retail media or enterprise SaaS.
- Strong understanding of retail media networks, supplier ecosystems, and enterprise retail buying cycles.
- Demonstrated ability to translate complex product capabilities into clear, persuasive value narratives.
- Proven track record of driving product adoption and customer engagement initiatives.
- Exceptional written and verbal communication skills, with a high craft bar across presentations and content.
- Experience working cross-functionally with Product, Sales, and Customer teams.
- Ability to operate independently, taking strategic direction, building execution plans, and delivering without heavy oversight.
- Intellectual curiosity, pattern recognition, and the confidence to challenge assumptions thoughtfully.
Benefits:
- Remote-First
- Home office support
- Annual company retreats
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