Product Manager
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Job Description
Product Manager owning self-serve growth for Alia, Dotdigital’s Shopify popup and engagement platform. Improving merchant activation, retention, expansion, and upgrade conversion through product-led experiences.
Responsibilities:
- Own the product roadmap for merchants on unmanaged plans, from signup and onboarding through activation, retention, and expansion
- Define and track metrics including activation rate, time to first live campaign, list growth, retention, and upgrade conversion
- Identify friction points in the self-serve journey using product analytics, support ticket trends, session data, and direct merchant conversations
- Translate CSM expertise into in-app guidance, templates, recommendations, and automation
- Partner with Support and Onboarding to reduce ticket volume through product design, in-app education, and smarter defaults
- Run experiments on onboarding flows, in-app messaging, and feature discovery, making decisions based on results
- Write product requirements and work with Engineering and Design from discovery through launch
- Collaborate with Marketing and Revenue teams on upgrade paths, pricing presentation, and lifecycle communication
- Help define product management processes, including planning, prioritization, and requirements
Requirements:
- 4+ years of product management experience, ideally in B2B SaaS with a self-serve or product-led growth motion
- A track record of improving activation, retention, or conversion metrics through shipped product work
- Strong analytical skills; comfortable pulling your own data, defining metrics, and building a case with numbers
- Experience designing onboarding flows, in-app guidance, or lifecycle experiences for users who never speak to a human
- Ability to work across functions and earn trust with Engineering, Design, and customer-facing teams
- Comfort operating without established process, and judgment to build only as much process as the team needs
- Clear, direct written and verbal communication
- Nice to have: Experience in e-commerce, Shopify apps, email and SMS marketing, or conversion rate optimization
- Nice to have: Familiarity with experimentation platforms and product analytics tools
- Nice to have: Experience as an early PM at a startup
Benefits:
- Dental
- Medical
- Vision
- 401K
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