Product Marketing Manager – R&D
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Job Description
Product Marketing Manager overseeing web funnel launches and user acquisition strategies at Rozmova, a mental health platform. Collaborating with cross-functional teams for market expansion and optimization efforts.
Responsibilities:
- Develop and execute strategies to reduce user acquisition costs and identify new acquisition channels
- Optimize product functionality to improve unit economics
- Support expansion into new markets by adapting strategies to regional specifics and user needs
- Generate and validate hypotheses to optimize acquisition funnels and monetization strategies, with a focus on reducing CAC
- Plan, run, and analyze A/B tests to increase user engagement and funnel efficiency
- Conduct market research and competitive analysis to identify product improvement opportunities and drive growth
- Collaborate closely with cross-functional teams, including AI, Marketing, and Engineering, to ensure smooth delivery of new features and updates
- Monitor key performance indicators (KPIs) and platform metrics to ensure alignment with growth goals
- Participate in strategic planning, working with stakeholders and translating business objectives into clear, actionable plans
Requirements:
- 5+ years of experience in product marketing
- Hands-on experience testing new funnels and products
- Ownership of the full funnel development lifecycle — from ideation, research, and design to implementation and analysis
- Proven expertise in user research with a strong understanding of UX and CRO principles
- Experience working closely with User Acquisition Managers and Creative Marketers
- Experience building funnels using third-party tools and/or custom solutions
- Demonstrated experience with web-to-web funnels
- Practical experience running A/B tests, analyzing data, and working with analytics tools (e.g. Mixpanel, Tableau, Amplitude)
- Strong analytical mindset with the ability to make data-driven decisions
- Experience managing product roadmaps and translating them into clear tasks for technical teams
- Excellent project management, communication, and strategic planning skills
- English proficiency at B2 level or higher
Benefits:
- An opportunity to work on a health tech product that improves people’s mental well-being worldwide
- Flexible schedule and full remote work — no strict location requirements
- A team of passionate professionals who love what they do and foster an open, supportive atmosphere where every idea is heard and creativity is encouraged
- Fully remote work with an option to visit our cozy office in Kyiv
- Competitive compensation, based on your qualifications and experience
- Paid time off — 33 days per year (including public holidays)
- Paid sick leave — 10 working days per year
- Budget for learning and development
- Paid mental health leave (5 working days per year)
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