Product Marketing Manager
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Job Description
Product Marketing Manager at AvaSure driving revenue growth through strategic marketing initiatives in healthcare. Leading product positioning and content creation with a focus on customer needs.
Responsibilities:
- Own the strategy for positioning the AvaSure platform, including messaging, target audience definition, and competitive positioning
- Act as a strategic partner to Product Management and NPL stakeholders, influencing the message, timing, and mix of assets in alignment with the product roadmap
- Act as the ‘product manager’ of our demo tool used by our GTM team
- Define and continuously refine the core product narrative, value proposition, and competitive positioning that resonates with target personas
- Create strategic and technical content across the buyer journey, including sales tools and materials, white papers, eBooks, case studies, website copy, and blog posts
- Lead the creation of all marketing assets and internal documentation required for successful product launches
- Serve as an excellent communicator and collaborator, ensuring clear, consistent communication of product updates to all internal stakeholders
Requirements:
- Bachelor's degree required
- 5-7+ years of experience in Product Marketing, preferably in a B2B SaaS or technically oriented environment
- Health tech experience preferable
- Experience with demo projects and RFP collaboration a plus
Benefits:
- AvaSure sponsored Medical, Dental & Vision
- Safe Harbor 401K with Employer Matching up to 4%
- HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
- Flexible Time Off Plan & Paid Holidays
- Parental Leave
- Generous Tuition & Continuing Education Reimbursement available
- Employee Referral Bonus
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