Product Marketing Manager
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Job Description
Product Marketing Manager at beehiiv driving adoption of SaaS products for a media platform. Leading positioning, messaging, and go-to-market strategy across segments to establish market leadership.
Responsibilities:
- Owning product positioning, messaging, and go-to-market strategy across both PLG and enterprise segments
- Establishing clear value propositions and data-backed customer stories
- Defining and evolving beehiiv’s narrative as the operating system for the content economy
- Leading product launches that drive awareness, adoption, and revenue impact
- Partnering with Product, Sales, and Marketing to align feature development with customer needs
- Building sales enablement materials and competitive positioning
- Turning customer insights and market trends into actionable strategies
- Developing scalable frameworks to measure and optimize product adoption and engagement
- Championing beehiiv’s brand as a category creator and thought leader
Requirements:
- 4-6+ years of experience in product marketing at high-growth SaaS companies
- Proven success driving adoption and revenue growth for self-serve SaaS products
- Deep understanding of user segmentation, positioning, messaging, and go-to-market strategy
- Experience with performance and lifecycle marketing
- Strong analytical and storytelling skills
- Fluency in key SaaS growth metrics
- Familiarity with tools like HubSpot, GA4, Customer.io, Figma, and Excel
- Experience managing or partnering across channels such as content, SEO, partnerships, and community marketing
Benefits:
- Competitive salary
- Stock Options
- Health, Dental, and Vision Insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Annual in-person team retreat
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month!)
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