Product Marketing Manager
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Job Description
Product Marketing Manager at AcuityMD handling go-to-market strategies for their platform. Collaborating cross-functionally to drive product positioning and market engagement.
Responsibilities:
- Own AcuityMD’s go-to-market strategy for a product surface area in our platform.
- Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts.
- Build high-quality sales-enablement assets that proactively position our sales team for success.
- Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases.
- Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research.
- Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases.
- Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts.
Requirements:
- 5+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies.
- A track record of owning go-to-market strategy for products/products suites/lines of business.
- Strong business acumen with the ability to draw conclusions based on data.
- Strong quantitative skills to construct customer ROI and price models.
- Experience building competitive positioning and messaging for new products and features.
- Experience building sales materials and marketing collateral/assets.
- Ability to run educational and marketing campaigns for new technology.
- Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority.
- Excellent writing and presentation skills.
- Ability to explain complex topics in simple terms.
- Ability to manage deadlines and complexity and to think and problem solve analytically and creatively.
- Strong project management skills with attention to detail.
- Proven ability to excel in a dynamic, fast-paced environment.
- Comfortable working virtually and independently.
Benefits:
- Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
- Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
- Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
- Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
- Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
- Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
- Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
- Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.
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