Product Marketing Specialist – Higher Education, Campus ID & Commerce
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Job Description
Product Marketing Specialist enhancing product positioning and messaging for SaaS solutions in higher education. Collaborating with various teams to ensure effective market communication and support.
Responsibilities:
- Conduct research on higher education trends, student experience needs, and campus operations to inform product strategy and messaging
- Monitor competitive offerings in campus ID, access, credentialing, and commerce solutions
- Gather feedback from customers, sales, and internal stakeholders to identify opportunities and pain points
- Help develop clear, compelling product messaging that communicates the value of our SaaS-based Campus ID and Commerce solutions
- Translate technical concepts and platform capabilities into simple, user-friendly language for campus leaders and administrators
- Ensure consistency across website content, collateral, presentations, and communications
- Assist in planning and executing product releases, updates, and feature announcements
- Support the creation of launch materials including one-pagers, sales decks, FAQs, use case guides, and customer-facing updates
- Collaborate with demand-generation, content, and creative teams to ensure successful rollout of campaigns
- Draft and edit product content such as web pages, blog posts, solution briefs, email campaigns, and customer stories
- Work with designers and digital teams to develop visual assets and product-oriented storytelling
- Help maintain an updated library of product collateral aligned with the Campus ID and Commerce suite
- Partner with sales to understand needs and develop tools that support conversations with higher ed institutions
- Provide updates and documentation that help sales teams stay informed about roadmap changes and new releases
- Monitor engagement with marketing content and sales resources to identify what resonates with higher ed audiences
- Support analysis of product marketing efforts and make data-informed recommendations for improvements
Requirements:
- Bachelor’s degree in marketing, communications, business, or a related field
- 1–2 years of experience in product marketing, content marketing, or a similar role (internships included)
- Strong writing, editing, and storytelling skills with the ability to simplify complex ideas
- Interest in higher education technology, SaaS platforms, and/or student experience solutions
- Comfortable working cross-functionally and managing multiple tasks in a fast-paced environment
- Familiarity with marketing tools (CRM, CMS, analytics) is a plus but not required.
Benefits:
- Flexible time off to include paid holidays and volunteer time
- Robust health, dental, and vision insurance plans on your first day of employment
- Comprehensive employee assistance program (EAP)
- Employer-paid life insurance/AD&D/short-term and long-term disability insurance
- Flexible spending account (FSA) or health savings account (HSA)
- Matched 401(k)
- Employee stock purchase plan
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