Programmatic Media Specialist – GMP
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Job Description
Media Specialist contributing to e-commerce performance campaigns and media strategy with a focus on programmatic media tools (GMP).
Responsibilities:
- Purchase and operate the company’s paid media, primarily on Google Ads and Meta Ads;
- Define strategies and tactical plans to drive results;
- Optimize processes based on data from Google Analytics, Firebase, AppsFlyer/Adjust and/or clients’ databases;
- Analyze and interpret media performance data to develop insights and continuous improvements;
- Build and maintain communication and relationships with clients and vendors;
- Propose solutions using new ad formats and media channels for our clients;
- Ensure best practices and proper functioning of media campaigns;
- Be available to resolve technical questions and assist with specific media-related requests;
- Demonstrate value to the client through results presentations and action plans;
- Develop and implement A/B tests to optimize media campaigns and user conversion;
- Train and upskill the team in new media practices and tools;
- Stay up to date on market trends and innovations in marketing.
Requirements:
- Knowledge of GMP (DV360, SA360 and/or CM360)
- Platforms such as Google Ads and Meta Ads, among others;
- Google Analytics;
- Firebase, AppsFlyer/Adjust;
- Google tools.
Benefits:
- Flexible meal and grocery benefits card;
- Health insurance;
- Dental plan;
- Flexible working hours and location;
- Home office allowance paid through payroll (regardless of whether the work model is hybrid or 100% remote);
- Monthly childcare allowance for parents/caregivers with children up to 5 years and 11 months old;
- Access to various gyms through partner platforms;
- Paid day off on your birthday (no salary deductions);
- 180 days parental leave for the birthing parent and 30 days parental leave for the non-birthing parent;
- Atypical Parental Support for caregivers with children who have disabilities or neurodiversity;
- Physical and emotional health and well-being platforms;
- Free consulting for Social Assistance and Psychological support, Legal Guidance and Financial Consulting;
- Reduced electricity costs through renewable energy sources;
- Free SESC membership card (Social Service of Commerce) providing access to culture, education, health, sports, leisure and assistance;
- Partnerships with educational institutions;
- Our Talent Development team is ready to support your learning and development so you can continue growing with us;
- Community groups to connect, share experiences and be part of this incredible culture.
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