Regional Automation and Genomics Development Manager

Posted 19ds ago

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Job Description

Regional Automation & Genomics Marketing Development Manager driving marketing execution for Beckman Coulter Life Sciences and supporting global team communications.

Responsibilities:

  • Driving Regional Marketing & Commercial Execution includes localize and global marketing campaigns, product launches, and workflow messaging across the region.
  • Develop sales tools: ROI/TCO models, battlecards, workflow maps, competitive comparisons, and presentation content.
  • Build workflow‑specific value propositions and enable consistent commercial execution across Sales, FAS, Service, and channel partner teams.
  • Provide hands‑on support to Application and Sales teams through method development, workflow refinement, and troubleshooting for automation systems
  • Create SOPs, templates, best practices, and scalable workflow libraries for key applications.
  • Produce competitive matrices and positioning, conduct application-level competitive analysis vs major automation vendors.
  • Identify niche automation opportunities and develop targeted activation strategies.
  • Act as the central communication link between Global Marketing/Product Management and TASK commercial teams.

Requirements:

  • Bachelor’s degree or above in Life Sciences, Biotechnology, Engineering, Chemistry, or related fields
  • At least 5 years’ experience in laboratory automation, scientific instrumentation, robotics, or related fields.
  • Technical: Hands‑On Automation Application Expertise
  • Fluent in written and spoken English
  • Experience with global team communications

Benefits:

  • Flexible, remote working arrangements