Regional Automation and Genomics Development Manager
Posted 19ds ago
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Job Description
Regional Automation & Genomics Marketing Development Manager driving marketing execution for Beckman Coulter Life Sciences and supporting global team communications.
Responsibilities:
- Driving Regional Marketing & Commercial Execution includes localize and global marketing campaigns, product launches, and workflow messaging across the region.
- Develop sales tools: ROI/TCO models, battlecards, workflow maps, competitive comparisons, and presentation content.
- Build workflow‑specific value propositions and enable consistent commercial execution across Sales, FAS, Service, and channel partner teams.
- Provide hands‑on support to Application and Sales teams through method development, workflow refinement, and troubleshooting for automation systems
- Create SOPs, templates, best practices, and scalable workflow libraries for key applications.
- Produce competitive matrices and positioning, conduct application-level competitive analysis vs major automation vendors.
- Identify niche automation opportunities and develop targeted activation strategies.
- Act as the central communication link between Global Marketing/Product Management and TASK commercial teams.
Requirements:
- Bachelor’s degree or above in Life Sciences, Biotechnology, Engineering, Chemistry, or related fields
- At least 5 years’ experience in laboratory automation, scientific instrumentation, robotics, or related fields.
- Technical: Hands‑On Automation Application Expertise
- Fluent in written and spoken English
- Experience with global team communications
Benefits:
- Flexible, remote working arrangements
















