Regional Marketing Manager – Wide Band Gap, SiC/GaN
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Job Description
Regional Marketing Manager focusing on commercial strategies for GaN and SiC technologies. Engaging with customers and partners to maximize revenue and market share.
Responsibilities:
- Develop and execute a regional business development plan focused on GaN and SiC opportunities, including TAM/SAM/QSAM and application trends
- Engage directly with OEMs, customers, and distribution partners to grow share of wallet and strengthen Nexperia’s market position
- Own and implement regional pricing strategy, including quoting, negotiations, and margin optimisation
- Lead and manage RFQs and commercial negotiations with end customers and partners
- Define and execute sales channel strategies, including pricing structures, incentive programmes, and contract conditions
- Identify and capture new business opportunities through marketing lead generation and conversion
- Collaborate with Sales to convert leads into revenue, ensuring strong pipeline management
- Collect and analyse market intelligence and pricing benchmarks to support business growth decisions
- Drive adoption of wide bandgap technologies by aligning value propositions with customer application needs
Requirements:
- Strong background in marketing, business development, and pricing strategy
- Preferably experience in semiconductors, power electronics, or wide bandgap technologies (GaN / SiC)
- Good understanding of global semiconductor markets, supply chains, and customer ecosystems
- Experience with business intelligence and data analytics tools (e.g. Power BI, Spotfire)
- Strong analytical mindset with structured problem-solving approach
- Bachelor’s or Master’s degree or equivalent in Electrical Engineering, Business, Marketing, or Economics
- Experience in marketing, sales, or business analysis, ideally within semiconductors or B2B technology markets
- Exposure to power electronics or wide bandgap markets (GaN / SiC) is highly desirable.
Benefits:
- Collaborate with international teams across marketing, sales, and R&D
- Employee resource groups such as the Pride Network Group or global and local Women's groups.
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