Regional Sales Director – NICU
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Job Description
Regional Sales Director leading sales for GeneDx's NICU testing solutions across Eastern US. Managing a team and collaborating with healthcare professionals to drive growth and improve outcomes for critically ill newborns.
Responsibilities:
- Drive Regional Growth: Develop and execute strategic regional business plans that meet or exceed sales goals and align with GeneDx’s broader commercial objectives in the NICU segment.
- Team Leadership & Development: Recruit, train, and coach a high-performing team of Strategic Account Directors who specialize in hospital-based and NICU accounts. Foster a culture of accountability, collaboration, and excellence.
- Field Engagement & Coaching: Maintain a strong presence in the field by partnering with RAEs during customer visits, providing in-the-moment coaching, and ensuring alignment with sales strategies and customer needs.
- Collaborate with regional health system directors to coordinate and optimize pull through efforts.
- Market & Customer Expertise: Build deep understanding of NICU workflows, hospital decision-making, and payer dynamics to position GeneDx as the trusted partner in rapid diagnostic solutions.
- Performance Management: Establish clear goals, review team performance regularly, and provide ongoing feedback to ensure continuous improvement and results.
- Cross-Functional Collaboration: Work closely with internal partners—including Marketing, Market Access, Medical Affairs, and Product—to support hospital partnerships, clinical education, and contracting efforts.
- Operational Oversight: Monitor regional performance metrics and resource utilization. Manage budget responsibly and ensure efficient allocation of investments that drive growth.
- Cultural Leadership: Model GeneDx’s cultural principles—embrace change, communicate openly, act with integrity, be bold, and drive forward with purpose.
Requirements:
- Bachelor’s degree in business, life sciences, or a related field required.
- 7 + years of experience in sales and leadership roles within diagnostics, genomics, or NICU.
- Proven success selling into NICU environments strongly preferred.
- Deep understanding of complex sales cycles, contracting, and reimbursement in the hospital space.
- Demonstrated ability to build and lead high-performing field teams.
- Excellent communication, coaching, and presentation skills.
- Proficiency in Microsoft Office and CRM systems.
- Willingness to travel 40–60%, including nights or weekends for key meetings and conferences.
Benefits:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
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