Regional Sales Manager
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Job Description
Regional Sales Manager growing good2grow children's beverage distribution across Northern California. Managing DSD distributors, retail accounts, sales plans, and in-store execution.
Responsibilities:
- Manage a network of independent direct store delivery distributors throughout Northern California
- Build relationships with distributor owners, brand managers, and sales leaders
- Create and execute annual distributor business plans
- Establish sales goals, budgets, and performance expectations
- Manage territory profit and loss, volume, and market-share goals
- Conduct monthly and quarterly business reviews
- Review sales results, KPIs, scorecards, forecasts, and progress against goals
- Participate in distributor training, sales meetings, market visits, and ride-alongs
- Expand good2grow distribution across regional chains, local chains, independent retailers, and nontraditional accounts
- Identify new accounts, inactive accounts, and stores with missing authorized products
- Increase the number of stores carrying good2grow products and the number of products per store
- Secure kids eye-level shelf placement and additional display locations
- Present new products and distribution opportunities to retailers
- Call directly on assigned regional chain accounts
- Manage third-party brokers and other sales resources when needed
- Improve promotional execution and store-level performance
- Use the VIP Karma app to plan, document, audit, and follow up on store visits
- Communicate retail opportunities and execution gaps to distributor leadership
- Send weekly updates and provide follow-up to distributors
- Document market visits, business reviews, action items, and sales results
- Manage chargebacks, deductions, unsalable products, and logistics
- Monitor distributor point-of-sale information, inventory, and product needs
- Maintain scorecards, forecasts, weekly plans, and territory reports
- Submit expenses and complete administrative responsibilities
- Manage summer interns or third-party resources when assigned
- Coach, mentor, and develop direct reports when applicable
- Set performance expectations, provide feedback, complete performance reviews, and create development plans
- Create a collaborative and accountable environment
Requirements:
- Must live in Fresno, Sacramento, or San Fran
- Bachelor's degree or equivalent professional experience
- Five to ten years of experience in sales, merchandising, direct store delivery, or supplier sales
- Consumer packaged goods experience preferred
- Experience working with distributors and retail customers preferred
- Experience presenting to groups
- Ability to travel up to 50% of the time
- Proactive approach and strong sense of urgency
- Excellent organization and follow-through
- Strong attention to detail
- Clear and persuasive communication skills
- Ability to influence distributors, retailers, and internal partners
- Strong presentation skills
- Ability to manage multiple priorities across a large territory
- Team-oriented approach
- Enthusiasm, accountability, and motivation to deliver results
- Working knowledge of Microsoft Office
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with company match
- Health Savings Account
- Flexible Spending Account
- Short Term Disability
- Long Term Disability
- Salary continuation
- Robust Parental Leave Policy
- Life Insurance
- 12 Paid Holidays
- Generous Paid Time Off package
- Community involvement and employee engagement initiatives
- Work-life balance
- Flexible, inclusive, team-oriented culture
- Remote workforce connectivity supported by technology
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