Responsable de marketing, MDM
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Job Description
Lead digital marketing strategy for COPIOTA, creating initiatives for brand presence and qualified demand generation. Focus on optimizing conversion funnels and digital channels.
Responsibilities:
- Liderar la estrategia de marketing digital de COPIOTA, diseñando y ejecutando iniciativas que impulsen el crecimiento, fortalezcan la presencia de la marca y generen demanda cualificada.
- Definir el posicionamiento de marca y diseñar la estrategia comercial y de captación.
- Diseñar, optimizar y escalar embudos de conversión (funnels).
- Gestionar redes sociales, narrativa de marca y calendario editorial.
- Crear y editar contenido multiformato (texto, imagen, video).
- Desarrollar copywriting persuasivo y orientado a conversión.
- Implementar estrategias avanzadas de SEO técnico y orgánico.
- Optimizar landings y estructura web para mejorar performance.
- Analizar KPIs, comportamiento del usuario y generar reportes.
- Ejecutar experimentos de growth marketing.
- Trabajar alineadamente con el área de ventas para optimizar el embudo.
Requirements:
- Mínimo 2 años en roles similares de marketing digital.
- Dominio en: SEO Web (orgánico y técnico) Meta Ads Google Ads SEM Email marketing / Mailing
- Manejo de IA aplicada a marketing.
- Edición de video.
- CRM y herramientas de automatización.
- Google Analytics / Data Studio.
- Español nativo o excelente redacción.
- Conexión de internet estable de 100MB.
- Entorno de trabajo silencioso.
- Presentación obligatoria de trabajos previos (contenidos, campañas, métricas).
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