Sales Development Representative
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Job Description
Sales Development Representative responsible for sourcing leads, engaging decision makers, and booking meetings in the calendar. High activity role ideal for organized and KPI driven individuals.
Responsibilities:
- Proactively identify and source leads using online research, aged care directories, LinkedIn, industry networks, event lists, and public websites
- Build prospect lists aligned to organization’s ideal customer profile
- Identify key decision makers including CEOs, COOs, CIOs, IT Managers, Operations Managers
- Import new leads into the CRM with accurate and complete contact details
- Conduct high volume outbound calls to introduce organization and generate interest
- Use structured call scripts and talk tracks to qualify interest and progress conversations
- Follow up leads consistently via phone, email, and LinkedIn to drive meeting outcomes
- Handle objections professionally and confidently, with a focus on booking the meeting as the next step
- Book qualified meetings directly into the sales team calendar
- Ensure every lead has a clear next step and follow up date scheduled in the CRM
- Maintain an accurate and up to date lead pipeline and deal pipeline
- Move prospects through pipeline stages based on activity and engagement
- Support conversion by ensuring prospects progress from meeting booked through to proposal stage and closed won
- Build and execute outbound email campaigns from within the CRM
- Segment lead lists based on service type, organization size, location, and intent signals
- Maintain email hygiene, unsubscribe compliance, and correct CRM tagging
- Track campaign performance and improve messaging based on open rates, replies, and meeting conversions
- Maintain accurate records for all outreach activity including calls, emails, notes, and outcomes
- Ensure contact details, organizations, and pipeline stages are correct and current
- Regularly clean and enrich CRM data to improve targeting and conversion performance
- Tag and categories lead correctly to support reporting and future campaigns
- Provide weekly reporting on outbound activity and performance
- Track progress against KPIs including calls, emails, meetings booked, and conversion rates
- Monitor pipeline health and identify bottlenecks in lead progression
- Share feedback on messaging, objections, and market insights to improve outbound strategy
Requirements:
- 3+ years' experience in outbound sales, telemarketing, lead generation, or SDR roles
- Proven experience booking meetings via outbound phone calls and email outreach
- Confidence speaking with senior decision makers and navigating gatekeepers
- Strong experience working in a CRM system and managing pipeline stages
- Ability to work independently in a remote environment and stay accountable to targets
- CRM experience, ideally Zoho CRM or similar platforms
- Strong written communication skills for outbound email campaigns
- Comfortable using LinkedIn for prospecting and outreach
- Proficiency in Microsoft 365
- Confident and resilient communicator, comfortable on the phone every day
- Strong follow up discipline and persistence without being pushy
- Highly organized with excellent time management
- KPI driven and motivated by measurable outcomes
- Fast learner with a proactive, self-starter mindset
- Professional, friendly, and trustworthy when representing the organization
Benefits:
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