Sales Development Representative
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Job Description
Sales Development Representative targeting U.S. home services business owners. Engaging with potential clients to book high-intent consultations for the sales team.
Responsibilities:
- You'll target home-services business owners across the U.S. — roofing, HVAC, plumbing, garage doors, electrical, and landscaping — introducing them to a powerful suite of business growth solutions including websites, local SEO, CRM automation, GoHighLevel software, AI development tools, and hosting services.
- Your day-to-day will involve: Running high-volume multi-channel outbound daily — cold calls (50–70 dials/day), personalized email sequences (100+ touches/day), LinkedIn outreach (25+ touches/day), SMS, and Facebook group engagement — all targeting U.S. home-services decision makers during their working hours.
- Researching priority accounts before every outreach — understanding their business, current marketing footprint, and key pain points — so every conversation feels relevant, timely, and impossible to ignore.
- Qualifying every prospect rigorously using BANT criteria — confirming budget, decision authority, need, and timeline — before a single booking is made.
- Managing a clean, organized, real-time pipeline in GoHighLevel (GHL), tagging every contact by vertical, source, channel, and stage with zero dropped leads or missed follow-ups.
- Booking consultations directly into closers' calendars and running confirmation and reminder sequences to drive show rates consistently above 70%.
- Delivering a sharp 3–5 sentence pre-call brief in the CRM for every booked appointment — covering the prospect's business, pain point, hook used, and products discussed — so the closer walks in fully prepared.
- Submitting daily activity logs and standups via Slack or Loom, and joining weekly pipeline reviews to track performance, act on feedback, and continuously raise the bar.
Requirements:
- 2+ years of B2B cold outbound experience as an SDR, appointment setter, or outbound sales rep — with a proven track record of booking qualified meetings with U.S. small business owners.
- Neutral or near-neutral U.S. accent and polished written English — you will be cold calling and emailing American business owners every single day and representing our client's brand at every touchpoint.
- A genuine ability to make 50+ cold calls daily, handle back-to-back rejection, and come back the next morning hungrier — this is a hunter role, not an order-taker role.
- Hands-on CRM experience — GoHighLevel (GHL) knowledge is a strong plus as it is the core tool you will live in daily.
- A reliable professional home office — business-class headset, high-speed internet with a backup connection, a quiet dedicated workspace, and dual monitors preferred.
- Self-managed and KPI-driven — you track your own numbers, hold yourself accountable, and never need to be chased for results or activity logs.
- Bonus: prior experience selling to home-services contractors (roofing, HVAC, plumbing, garage doors) or selling marketing, SaaS, or digital agency services to small business owners.
- Bonus: hands-on experience with Apollo, Clay, Smartlead, Instantly, LinkedIn Sales Navigator, or OpenPhone/Aircall.
- Naturally curious, deeply coachable, and professionally composed — you ask smart questions before pitching, implement feedback immediately, and stay sharp and professional under pressure and rejection.
- Awareness of how AI tools are being used in outbound sales workflows is a strong plus — we move fast and embrace tools that make great reps even better.
Benefits:
- 💸 Competitive base salary in USD — paid consistently every month, regardless of where in the world you are.
- 📈 Uncapped variable compensation — performance bonuses, show bonuses, appointment booking incentives, and closed-deal commissions on every sale you help generate.
- 🌴 10 paid vacation days per year plus all U.S. federal holidays — because great performance deserves real rest.
- 💻 100% remote — work from anywhere in the world with a professional setup and overlap with U.S. business hours.
- 🎯 A defined career growth path — top SDRs who consistently hit target are considered for a Sales Closer promotion track at Month 12, where earning potential increases significantly with a fully uncapped commission structure.
- 🤝 A high-performance, supportive culture through Veta Virtual and our client — where results are celebrated, feedback is constant, and your growth is taken seriously from day one.
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