Sales Development Representative
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Job Description
Sales Development Representative generating qualified pipeline for law firms to enhance legal lead generation services. Focus on outbound prospecting and opportunity qualification before handing off to sales team.
Responsibilities:
- Responsible for generating qualified pipeline for the Business Development Executive team
- Identify and engage law firms that could benefit from Walker’s legal lead generation programs
- Focus on outbound prospecting, consultative discovery, and opportunity qualification
- Conduct discovery conversations to assess firms' fit for Walker’s programs
- Qualify practice areas such as Personal Injury and Motor Vehicle Accident
- Identify key buyer personas including Managing Partners, Firm Owners, and Marketing Leaders
- Schedule qualified meetings with Business Development Executives
- Maintain consistent outbound prospecting activity and track engagement in Salesforce
- Partner closely with Business Development Executives to ensure smooth handoff of qualified opportunities
- Identify and engage prospective law firms that could benefit from Walker Advertising’s lead generation services
- Perform target account research and conduct cold calling outreach
Requirements:
- Bachelor’s degree in Business, Marketing, Communications, Legal Studies, or related field preferred
- Associate’s degree with relevant sales experience will also be considered
- Proven sales quota attainment track record
- Proficiency with Microsoft Office Suite
- 1–2 years of B2B outbound sales experience (SDR, BDR, or similar role)
- Experience prospecting through calls, email, and LinkedIn
- Experience working in high activity outbound environments
- Experience selling into professional services or legal markets is strongly preferred.
- Experience with tools and technology such as Salesforce CRM, Sales Engagement Tools (Outreach, Apollo, Gong, Hubspot, or Groove), LinkedIn Sales Navigator, Sales Intelligence tools such as Zoominfo
Benefits:
- 3 Weeks Paid Time Off
- 12 Weeks of Paid Parental Leave
- Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
- 401(k) Retirement Savings Plan
- Wellness Initiatives/Employee Assistance Program
- Rewards and Recognition Programs
- Career Development Opportunities
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