Sales Manager – Natural Channel
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Job Description
Sales Manager driving GoMacro’s Natural channel growth for plant-based MacroBars. Building retail accounts, broker partnerships, distribution, and profitable sales across an assigned region.
Responsibilities:
- Build and manage assigned region, sales volume, MAPS, trade spending, and profitability across the Natural channel
- Acquire new business and optimize existing business
- Build strong relationships with broker partners, distributors, merchandisers, and accounts
- Understand market trends and customer needs to drive optimal results with key customers
- Plan and carry out sales initiatives within agreed budgets, sales volumes, values, product mix, and timescales
- Develop and maintain an organized list of target and key accounts in the region
- Develop relationships with key shopper marketing contacts at assigned accounts
- Call on target and key accounts to review in-store priorities
- Gain new points of distribution
- Sell GoMacro into retailers in collaboration with local distribution
- Bring strategic insights and account knowledge to annual account planning
- Liaise with customer marketing and third-party sales and marketing consultants
- Monitor and report competitive activities to sales management
- Educate broker and account managers on MAPS
- Lead quarterly QBRs with key accounts and broker partners
- Plan sales execution weekly and monthly with sales leadership
- Manage account volume and spend forecasts in trade promotions management systems
Requirements:
- 5+ years industry success in sales and sales management within the CPG space
- Experience with fast moving food products highly desirable
- Ability to build relationships with external broker partners, buyers, retail store teams, distributor teams, and merchandising teams
- Knowledge and experience with account shopper marketing programs from an Omni Channel, 360º view
- Account planning skills
- Problem solving skills and desire to bring solutions to challenging business problems
- Comfortable presenting to buyers and decision makers
- Clear and concise verbal and written skills
- Ability to prioritize and manage time effectively
- Positive, influential team player able to rally others towards a vision
- Trusted relationship builder
- Ability to use Microsoft Office (Word, PowerPoint, and Excel) and CRM tools
- Ability to interpret sales and syndicated data, graphs, and charts into actionable priorities
- Experience with trade promotions management systems preferred
- Bachelor’s degree in a related field is required
- Ongoing education and professional certifications highly valued
- 50% travel required
- Valid driver’s license, auto insurance, and vehicle required
- Ability to lift 30 lbs.
- Willingness to work weekends and odd hours as requested by management or retail partners
Benefits:
- Discretionary annual company performance bonus of 20%
- Medical benefits
- Dental benefits
- Vision benefits
- Retirement benefits
- Paid time off
- Wellness-focused benefits
- Remote home office location
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