Director of Sales – North East Grocery
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Job Description
Director leading Northeast grocery sales for Archer Meat Snacks, a fast-growing premium meat snack brand. Driving retail partnerships, distribution, profitability, and regional growth.
Responsibilities:
- Develop and execute regional sales strategies driving revenue growth, distribution expansion, and market share across Northeast grocery retailers
- Lead business development with Hannaford, Wakefern/ShopRite, Market Basket, Wegmans, and other strategic retail partners
- Identify distribution, assortment expansion, and merchandising opportunities
- Develop annual business plans aligned with customer priorities and commercial objectives
- Own regional revenue, volume, distribution, and profitability performance
- Build relationships with retail buyers, category managers, merchandising teams, and senior customer leadership
- Lead negotiations involving pricing, promotions, distribution agreements, assortment planning, and merchandising
- Develop and execute Joint Business Plans
- Drive new item authorizations, shelf presence, product velocities, and promotional opportunities
- Develop customer-specific trade promotional strategies and manage trade investments
- Partner with Sales Finance on pricing, promotional effectiveness, and customer profitability
- Analyze customer performance, promotional lift, distribution trends, and financial results
- Lead sales forecasting, annual planning, and promotional calendar development
- Manage regional broker and distributor partnerships, targets, performance expectations, and business reviews
- Partner with retail execution teams to improve availability, merchandising compliance, promotional execution, and in-store visibility
- Leverage Circana, NielsenIQ, SPINS, and retailer reporting to evaluate category trends and customer performance
- Monitor revenue, volume, ACV distribution, velocities, promotional effectiveness, market share, and profitability
- Present regional performance, growth opportunities, and strategic initiatives to Sales Leadership and cross-functional stakeholders
- Partner with Marketing, Category Management, Sales Strategy, Finance, Supply Chain, and Operations
- Support new product launches and innovation initiatives
- Align customer forecasts, inventory availability, and promotional activity with Demand Planning and Supply Chain
- Improve account planning, forecasting, trade effectiveness, broker performance, and retail execution
- Develop scalable processes and best practices for customer management and regional sales performance
- Monitor competitive activity, consumer trends, and the Northeast retail landscape
Requirements:
- Bachelor’s degree in Business Administration, Marketing, Finance, or a related field
- 8+ years of progressive sales experience within Consumer Packaged Goods (CPG), preferably food, beverage, snacks, or related grocery categories
- Experience scaling emerging brands into mid-market and larger businesses is a strong plus
- Proven experience managing regional or national grocery retail accounts, with established relationships across Northeast retailers such as Hannaford, Wakefern/ShopRite, Market Basket, Wegmans, Big Y, or similar accounts strongly preferred
- Demonstrated success driving revenue growth, expanding retail distribution, increasing market share, and managing strategic customer relationships
- Strong understanding of conventional grocery retail dynamics, including category management, pricing, promotions, merchandising, and distribution
- Experience developing Joint Business Plans (JBPs), negotiating customer agreements, and managing trade promotional investments
- Strong financial acumen with experience managing customer P&Ls, sales forecasting, trade spend, and profitability improvement initiatives
- Experience managing regional broker networks, distributors, and retail execution partners
- Proficiency with syndicated data platforms such as Circana, NielsenIQ, SPINS, or similar tools
- Strong Microsoft Excel and PowerPoint skills
- Exceptional communication, negotiation, presentation, and relationship-building skills with the ability to influence customers and cross-functional stakeholders
- Strategic and analytical thinker who can translate market insights into actionable business strategies while remaining hands-on with execution
- Self-starter who thrives in a fast-paced, entrepreneurial, and collaborative environment
- Ability and willingness to travel regularly throughout the Northeast region to support customers, broker partners, and business development initiatives
- Relentless drive to win, exceptional tenacity, strong sense of urgency, and bias for action
Benefits:
- Impact: Lead Northeast growth across major grocery partners and expand distribution for a fast-growing premium meat snack brand
- Visibility: Partner directly with Sales Leadership and cross-functional teams across Marketing, Category, Finance, Supply Chain, and Operations
- Ownership: Drive regional sales strategy, customer partnerships, trade investments, broker performance, and profitable revenue growth
- Growth: Play a meaningful role in expanding Archer’s presence with regional grocery accounts and strengthening its commercial capabilities
- Culture: Join an entrepreneurial, collaborative, and fast-moving organization where initiative, accountability, and results matter
- Equal opportunity employer
- Diverse and inclusive work environment
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