Sales Operations Analyst
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Job Description
Sales Operations Analyst managing HubSpot leads and AI-agent conversations for Globalfy, a platform helping businesses expand into the US. Routing opportunities and improving sales automation.
Responsibilities:
- Monitor and review conversations between inbound leads and Jessica, the AI sales agent
- Identify buying signals, high-intent leads, valuable opportunities, and conversations requiring human intervention
- Escalate qualified and high-priority opportunities to Sales
- Route leads to appropriate salespeople based on language, geography, customer profile, opportunity type, and ownership rules
- Monitor HubSpot for leads and opportunities requiring action
- Prevent opportunities from being lost through delayed follow-ups, incorrect routing, incomplete information, or AI limitations
- Review and evaluate MQL quality generated by Marketing
- Provide Marketing feedback on lead quality, sources, campaigns, patterns, and conversion potential
- Identify cases where Jessica missed buying signals, misunderstood leads, failed to collect information, or escalated too late
- Provide structured feedback to the AI-agent development team
- Identify recurring patterns, objections, questions, and problems across lead conversations
- Improve qualification criteria, prompts, routing rules, workflows, and sales processes
- Maintain CRM hygiene and accurate HubSpot records
- Use HubSpot lists, filters, properties, tasks, workflows, reports, and other tools to monitor and prioritize leads
- Use ChatGPT and other AI tools to analyze conversations, classify leads, identify patterns, summarize information, and increase productivity
- Reduce repetitive manual work through AI, automation, filters, workflows, and improved processes
- Collaborate daily with Sales, Marketing, and AI-agent teams
Requirements:
- Previous hands-on experience working in sales, pre-sales, SDR/BDR, inside sales, e-commerce sales, sales operations, or another commercial environment
- Strong understanding of sales funnels, including leads, MQLs, qualification, opportunities, follow-ups, pipeline stages, and conversion
- Hands-on experience using HubSpot in a sales environment
- Ability to manage high volumes of leads, conversations, activities, and CRM data while staying organized
- Strong analytical and critical-thinking skills
- Ability to recognize buying signals and determine when Sales should take over
- High attention to detail without sacrificing speed
- Strong sense of urgency and ownership
- Ability to follow lead-routing rules and operational processes consistently
- Strong technology skills and ability to learn new systems quickly
- Experience using ChatGPT or other AI tools in daily workflow
- Strong written communication skills
- Professional fluency in Portuguese
- Availability Monday–Friday, 9:00 am–5:00 pm EST, with time-zone changes according to U.S. daylight saving time
- Vendor/contractor engagement
Benefits:
- Inclusive and dynamic work environment
- Opportunities to learn, grow, and thrive
- Benefits package supporting team members’ well-being and professional journey
- Full-time remote work from Brazil
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