Salesforce Functional Business Analyst – CRM, Marketing Content
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Job Description
Salesforce Business Analyst translating marketing and CRM needs into Agile requirements. Supporting Salesforce enhancements for pharmaceutical and life sciences operations.
Responsibilities:
- Partner with the Marketing Content Product Owner and business stakeholders to understand business objectives, challenges, and priorities
- Gather, analyze, and document functional business requirements for Salesforce CRM enhancements and marketing-related initiatives
- Translate business needs into clear user stories, acceptance criteria, and actionable development requirements
- Facilitate stakeholder discussions, clarify requirements, identify dependencies, and align expectations
- Evaluate business processes and recommend improvements leveraging Salesforce capabilities
- Maintain, refine, and prioritize the product backlog based on business value and delivery capacity
- Break down complex requirements into user stories deliverable within Agile sprint cycles
- Participate in backlog grooming, sprint planning, daily standups, sprint reviews, and retrospectives
- Support story estimation, dependency identification, functional clarification, testing, UAT, and validation of completed functionality
- Assess Salesforce requirements and recommend practical, scalable solutions
- Partner with Salesforce administrators, developers, and solution architects to ensure technical feasibility and platform best practices
- Improve CRM processes, automation, data quality, and user experience
- Support Salesforce enhancements and integrations across the CRM ecosystem
- Support marketing operations, content workflows, campaign needs, and customer engagement capabilities
- Communicate project progress, risks, dependencies, and decisions to business and technical stakeholders
- Ensure solutions align with business goals, organizational standards, and applicable pharmaceutical industry compliance requirements
Requirements:
- 5+ years of experience in a functional Business Analyst, Salesforce Business Analyst, or similar CRM-focused role
- Strong hands-on functional knowledge of Salesforce CRM, including its core capabilities, workflows, configurations, and business applications
- Demonstrated experience gathering business requirements, writing user stories, and defining acceptance criteria
- Proven ability to collaborate with business stakeholders and Product Owners to prioritize and manage Agile backlogs
- Experience breaking down and sizing business requirements into manageable work items suitable for sprint delivery
- Strong understanding of Agile/Scrum methodologies, sprint planning, backlog refinement, and iterative software delivery
- Experience supporting marketing-related business processes, content workflows, or CRM-driven marketing initiatives
- Ability to communicate effectively with both technical and nontechnical stakeholders
- Strong analytical, problem-solving, organizational, and documentation skills
- Experience supporting UAT, functional testing, and release readiness activities
- All applicants must be authorized to work in the United States
Benefits:
- Medical, Dental, and Vision insurance
- Flexible schedule
- Unlimited Paid time off
- Employer-Matching 401k Retirement Plan
- Funding for each employee’s professional development
- Reimbursement for health club memberships & internet/phone
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