Senior Account Executive, Lime for Business
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Job Description
Senior Account Executive responsible for driving customer acquisition and developing sales strategies for Lime's micromobility solutions in Europe. This role requires cross-functional collaboration and strategic program positioning.
Responsibilities:
- Build our new sales model from the ground up: define an Ideal Customer Profile, build a target account list, and create repeatable outbound activities to generate qualified pipeline.
- Prospect relentlessly and creatively into enterprise and mid-market accounts, engaging multiple stakeholders across:
- company leadership
- employee transportation/commute managers
- benefits and HR leaders / benefits administrators
- workplace, facilities, and campus operations
- sustainability/ESG, finance, procurement, and legal
- Run a full-cycle, consultative sales process (discovery → solution design → negotiations → procurement/security/legal → close), with the persistence and polish to earn executive commitment.
- Map pipeline development to benefits and enrollment cycles: align outbound and deal strategy to the natural operating rhythms of HR/benefits planning (e.g., annual enrollment windows, budgeting cycles, policy refreshes), so our pipeline and launches land at the right time.
- Position Lime for Business as a strategic program: quantify ROI across employee experience, sustainability outcomes, operational efficiency, and cost—tailoring narratives by industry and use case (commute, campus, business travel).
- Ensure smooth onboarding, strong adoption, and measurable value realization in conjunction with our customer success, product and leadership, which is especially critical in “first program” implementations.
- Working with our Customer Success Managers, convert early adopters into scaled deployments by building multi-threaded relationships, proving adoption and engagement, and expanding to additional sites, cohorts, or geographies.
- Create and iterate the playbook: document what works (messaging, sequences, discovery frameworks, objection handling, pilot design, mutual action plans, pricing/packaging learnings) and operationalize it for future hires.
- Define marketing and lead-gen requirements: provide clear input on campaigns, events, partner channels, collateral, case studies, and qualification criteria—then help execute while we build capability.
- Maintain rigorous pipeline hygiene and forecasting: keep the CRM current, build pipeline views leadership can trust, and provide clear weekly/monthly forecasting signals for FP&A and operating planning.
- Represent Lime for Business externally: speak credibly with senior leaders, present to executive audiences, and help establish Lime for Business as a category leader in corporate micromobility programs.
- Help shape our future team and KPIs: contribute to segmentation and coverage strategy (by vertical, account size, or geography), and mentor future AEs/AMs as we expand.
Requirements:
- 8+ years of full-cycle B2B sales experience (mid-market and/or enterprise), with a consistent record of closing complex deals and outperforming targets.
- Builder DNA: you’ve created pipelines from scratch, operated without a mature playbook, and know how to bring structure (territory plans, account plans, deal strategy, MEDDICC-style rigor or comparable frameworks) to ambiguous environments.
- Executive presence. You can manage senior stakeholders, and you’re equally willing to do the unglamorous work—prospecting, follow-ups, reworking deal strategy, and pushing deals through procurement friction.
- Multi-stakeholder selling expertise: you can map power, influence, and blockers across HR/Benefits, Workplace/Facilities, Ops, Finance, Procurement, Legal, and Sustainability—and keep a deal moving.
- Comfort with a “test and scale” process: you know how to design pilots that prove value, protect long-term expansion, and convert early usage into durable programs.
- Strong commercial and analytical skills: you’re fluent in pipeline math, forecasting, and translating funnel signals into an accurate view of the business.
- High standards for CRM discipline and sales operations hygiene; you treat forecasting as a core responsibility, not an afterthought.
- Exceptional communication (written and verbal), including the ability to simplify complex programs into clear customer value.
- Fluent English required; additional European languages are a strong plus (especially for your target territory).
- Bachelor’s degree or equivalent practical experience.
Benefits:
- Lime will provide reasonable accommodations as needed.
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