Senior Brand Manager
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Job Description
Brand Senior Manager developing and executing brand strategies across audiences for Nielsen. Leading key initiatives in sports and culture as part of integrated marketing process.
Responsibilities:
- Develop, drive and execute brand initiatives in sports and culture
- Use customer insights and research to continuously refine positioning and messaging
- Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed
- Define success metrics across brand health and connect brand performance to business outcomes
- Drive cross-functional teams for key brand projects that are critical to Nielsen’s brand and business success
Requirements:
- 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands
- Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios
- Proven experience building or evolving a brand function in a matrixed environment
- 7+ years of experience in managing and leading teams, including both direct reports and external partners
- Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
- Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred
Benefits:
- Health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- Generous paid time off
- Company provided car for those who qualify
- Discretionary incentive/bonus if eligible
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