Senior Creative Design Manager
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Job Description
Senior Creative Design Manager leading brand, paid, and lifecycle marketing creative at H&R Block. Driving acquisition, conversion, and retention through data-informed design.
Responsibilities:
- Lead the creative strategy, design vision, and execution across brand, organic, and paid media marketing channels
- Manage and develop a team of designers through coaching, performance management, mentorship, and career development
- Partner with Performance Marketing and GTM leaders to create high-performing creative supporting acquisition, conversion, retention, and revenue goals
- Oversee creative assets across paid social, display, video, search companion creative, email, and other digital marketing channels
- Establish and maintain creative standards, workflows, and best practices
- Champion testing and optimization programs using customer insights, analytics, and performance data
- Collaborate with Content Strategy, Brand, Analytics, Customer Experience, and Marketing stakeholders
- Ensure creative assets align with brand guidelines and channel-specific performance objectives
- Monitor industry trends, platform innovations, and emerging creative best practices
Requirements:
- Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
- 10+ years of experience in creative design, performance marketing creative, digital marketing, email design, or related disciplines
- 3+ years of people leadership experience, including managing and developing creative teams
- Demonstrated experience leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing programs
- Strong understanding of paid social, display, digital advertising, email marketing, and customer journey best practices
- Experience leveraging analytics, testing results, and customer insights to optimize creative performance
- Proven ability to balance brand consistency with conversion-focused creative objectives
- Strong stakeholder management and cross-functional collaboration skills within a matrixed organization
- Exceptional communication, presentation, and creative storytelling abilities
- Proficiency with modern creative and design tools, including Adobe Creative Cloud, Figma, and related collaboration platforms
- Experience managing agency partners, external vendors, and creative production workflows preferred
Benefits:
- Medical and prescription drug coverage for qualifying associates and eligible dependents
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Competitive pay
- Comprehensive benefits
- Support for life both in and outside of work
- Continuous learning
- High Performing, Connected Culture
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