Senior Customer and Partner Marketing Manager
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Job Description
Senior Marketing Manager at PressReader leading customer and partner marketing strategies. Ensuring program alignment with company growth and product adoption goals in a remote setting.
Responsibilities:
- Ensure all campaigns, programs, and engagement map to company growth, retention, and product adoption goals.
- Expand beyond testimonials to oversee programs such as the Library Leadership Council.
- Develop frameworks to elevate power users into brand advocates and product influencers.
- Work with Email Specialist to develop segmentation and nurture strategies that encourage meaningful customer actions including increased feature usage, expansion, and early renewal signals.
- Partner with Product Marketing to produce more case studies, testimonials, and customer spotlights.
- Work closely with Account Management, Customer Success, and Product teams to deliver timely, relevant customer education including product updates, release notes, enablement resources, and user best practices.
- Plan and execute customer webinars, virtual roundtables, thought leadership sessions, and customer appreciation events.
- Lead the planning and distribution of co-branded content, integrated campaigns, and marketing activations with strategic B2B partners.
- Select high-impact associations aligned with target customer segments and ICPs. Evaluate opportunities across sponsorships, content distribution, awards, webinars, advisory councils, and work with Events Marketing Manager on conference participation.
- Build marketing plans that leverage association newsletters, webinars, events, and research publications to increase brand authority and pipeline contribution.
- Partner with associations on thought leadership content, whitepapers, panel discussions, and joint campaigns to elevate brand credibility and reach new audiences.
- Measure the impact of association partnerships through brand impressions, content engagement, member referrals, and partner-driven pipeline.
Requirements:
- 5+ years of experience in B2B SaaS with deep experience in customer and partner marketing or lifecycle marketing
- Strong collaboration skills paired with the ability to work autonomously, balancing cross-functional input with independent ownership and follow-through
- Excellent written and verbal communication skills, with the ability to clearly articulate ideas, influence stakeholders, and tailor messaging to different audiences
- Background in customer lifecycle marketing, including programs that support retention, expansion, and long-term customer value
- Experience collaborating with industry associations, advisory groups, or member-based organizations to deliver co-marketing or thought leadership initiatives
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Microsoft Dynamics)
- Experience supporting product launches or major feature releases through customer-facing education and enablement
- Comfort working in cross-functional departments and partnering closely with Customer Success, Sales, and Product teams
- Experience building or scaling customer communities or advocacy programs
Benefits:
- 100% employer-paid health, dental, and vision benefit plan
- 15 paid vacation days to start
- health and wellness days and bereavement days
- reimbursements for professional training and membership in professional associations
- fitness subsidy and more
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