Senior Customer Marketing Manager
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Job Description
Senior Customer Marketing Manager leading strategies for customer advocacy and product adoption at DTN. Focused on market intelligence and operational decision-support solutions.
Responsibilities:
- Develop and lead customer marketing strategies that drive product adoption, retention, expansion, and advocacy across DTN's diverse portfolio of weather, market intelligence, and operational decision-support solutions.
- Customer Advocacy & Industry Storytelling
- Lifecycle & Adoption Programs, work with CS and Sales Teams
- Customer Engagement & Community Building
- Retention & FOH, Weather and Ag Hub Solution Adoption
- Insights, Reporting & Optimization
Requirements:
- 6–10+ years of customer marketing, customer advocacy, or lifecycle marketing experience in B2B SaaS.
- Experience in marketing analytics, data platforms, or technical software solutions.
- Proven success building customer reference programs and developing high-quality customer stories.
- Ability to understand and translate complex data-driven use cases.
- Strong cross-functional collaboration skills.
- Experience with Canva, Marketo, HubSpot, Salesforce, Gong, and Salesforce.
- Experimenting and usage of AI marketing tooling and chatbots.
- Preferred Experience in weather intelligence, ag tech/ag data, commodity/energy markets, or operational decision-support solutions.
- Experience managing customer advisory boards, developing customer stories and case studies or vertical-specific customer user groups/councils.
- Understanding how enterprises use data for forecasting, operational planning, and risk mitigation.
Benefits:
- Competitive Salary
- Unlimited PTO
- Flexible working hours
- Remote work model
- Competitive Medical, Dental, and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via a learning platform to support employee career advancement
- Employee Assistance Program (EAP)
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