Senior Digital Marketing Manager
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Job Description
Senior Digital Marketing Manager planning and executing SEM and social media campaigns across EMEA. Driving better business outcomes and improving ROI through analytics and collaboration.
Responsibilities:
- Plan, organize, execute, test and report on SEM (Google), Remarketing, Prospecting/Display, Native, Programmatic and Social Media (LinkedIn/Twitter/Reddit/YouTube) paid campaigns across all channels, and lines of business.
- Analyze ongoing performance metrics; prepare and communicate reports on a weekly and monthly basis and provide actionable insights and data-driven recommendations
- Create, train and document all EMEA digital campaign execution processes
- Effectively communicate with agencies on campaign execution. Includes ensuring strategy is clearly communicated, organize execution BOM and document learnings
- Serve as a digital marketing subject matter expert, keeping on top of trends, best practices, and changes in the media space
- Work closely with other marketing teams to ensure process alignment (campaigns, content, PR, solutions marketing, website, creative services, etc.)
Requirements:
- 8+ years of direct experience in managing paid media/digital marketing in the B2B space
- Experience in B2B advertising, paid search, remarketing, prospecting/display, third party media buying, content syndication and paid social media (specifically LinkedIn and Google)
- Must be able to use Google Analytics, Marketo, Salesforce, Google Ad Tools, WordPress, and various project management tools
- Must understand in app lead generation form integration.
- Strong project management skills
- Strong analytical skills and ability to draw conclusions and determine strategies based on performance and financial data
- Bachelor's degree in Marketing, Communications, Business or a related field
Benefits:
- Compensation, bonuses, and benefits to match skills of top-performing team members.
- Health insurance plans
- Professional development opportunities
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