Senior Director, Growth Marketing
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Job Description
Lead growth marketing strategy and execution for TigerConnect's B2B healthcare solutions focusing on ABM, pipeline generation, and collaboration with sales teams
Responsibilities:
- Own the development and execution of TigerConnect’s ABM strategy focused on hospitals, IDNs, and enterprise health organizations.
- Build targeted programs that align to priority account lists, buying groups, and multi-solution selling motions.
- Implement a tiered ABM framework (1:1, 1:few, 1:many) supported by data, intent signals, segmentation, and orchestration across channels.
- Partner with Product Marketing to align messaging, positioning, and content for each buying center.
- Own pipeline generation goals across new logo, cross-sell, upsell, and channel programs.
- Partner with Sales leadership to ensure tight alignment on pipeline coverage models, forecasting, conversion rates, and revenue targets.
- Build predictable demand engines across digital, events, field marketing, campaigns, lifecycle, and customer marketing.
- Coach, mentor, and develop BDRs & leads to hit activity, quality, and pipeline creation targets.
- Implement a modern outbound motion aligned to ABM, including account coverage models, messaging frameworks, and sequencing strategies.
- Partner with Sales, Customer Success, PMM, Product, RevOps, and Executive Leadership to drive integrated go-to-market (GTM) strategies.
Requirements:
- 10+ years in B2B growth, demand generation, or revenue marketing—preferably SaaS.
- 5+ years leading teams, including management of BDR/SDR functions.
- Proven success building or scaling ABM programs in enterprise or mid-market organizations.
- Experience driving pipeline and revenue outcomes in a complex, multi-product environment.
- Strong understanding of the healthcare ecosystem (hospitals, IDNs, clinical workflows) or willingness to ramp quickly.
- Strong analytical and operational skills, with a data-first approach to planning and optimization.
- Excellent leadership, communication, and executive presence.
Benefits:
- Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
- Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
- Our flexible time off lets you work hard and play hard—on your schedule
- Join a mission-driven team committed to making a real impact in the world of healthcare
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