Senior Director of Marketing, Communications

Posted 63ds ago

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Job Description

Senior Director of Marketing & Communications driving enrollment for MASStrong program. Leading thought leadership and marketing visibility efforts across Massachusetts healthcare and behavioral health sectors.

Responsibilities:

  • Drive MASStrong program enrollment to ensure visibility and relevance
  • Build and run an integrated marketing system
  • Position CEO as thought leader in group-based care and workforce wellbeing
  • Enhance public presence of MASStrong across media and conferences
  • Develop outreach and enrollment strategies targeting healthcare organizations

Requirements:

  • Senior marketing or communications leadership experience
  • Experience in healthcare, public sector, or field-building contexts
  • Strong thought leadership and narrative development skills
  • Conference and earned media experience
  • Comfort working closely with executive leadership
  • CRM fluency and strategic use of data
  • Ability to prioritize and integrate multiple visibility channels

Benefits:

  • Work-life balance
  • Professional development opportunities
  • Flexible working hours