Senior VP of Marketing – Chief Marketing Officer
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Job Description
Senior VP of Marketing leading InteliChart’s marketing vision and execution for patient engagement technology. Driving growth strategies and establishing market positioning within healthcare technology.
Responsibilities:
- Define and lead the overall marketing vision, strategy, and execution for InteliChart.
- Serve as a key member of the executive leadership team and contribute directly to company-wide growth strategy.
- Build a scalable, data-driven, performance-oriented marketing organization capable of supporting aggressive growth initiatives.
- Lead marketing strategy across enterprise healthcare provider organizations, channel partners, and strategic alliances.
- Establish marketing as a strategic growth engine tightly aligned with sales, product, customer success, and executive leadership.
- Refine and elevate InteliChart’s market positioning as a leader in patient engagement and intelligent healthcare consumer engagement.
- Lead messaging transformation initiatives that modernize how the company is perceived within the healthcare technology market.
- Develop compelling narratives around:
- o AI-enabled patient engagement
- o Intelligent scheduling
- o Patient access modernization
- o Consumer healthcare engagement
- o Automation and workflow efficiency
- o Digital transformation
- o Healthcare operational optimization
- Ensure messaging resonates with executive healthcare buyers, clinical leadership, operational leadership, and IT stakeholders.
- Drive competitive differentiation initiatives against both traditional healthcare engagement vendors and emerging AI-focused competitors.
- Own and optimize demand generation strategy across all channels.
- Develop measurable pipeline acceleration strategies aligned with company growth objectives.
- Partner closely with sales leadership to improve:
- o Lead quality
- o Pipeline conversion
- o Sales enablement
- o Campaign attribution
- o Revenue contribution
- o Market penetration
- Create scalable marketing programs that support both direct sales and partner-driven growth models.
Requirements:
- 12+ years of progressive marketing leadership experience within healthcare technology, healthcare SaaS, digital health, patient engagement, healthcare consumer technology, or closely related healthcare IT sectors.
- Prior executive leadership experience as a VP Marketing, SVP Marketing, CMO, or equivalent senior healthcare technology marketing role.
- Demonstrated success scaling growth-stage or enterprise healthcare technology organizations.
- Deep understanding of:
- o Patient engagement
- o Digital front door strategies
- o Patient scheduling
- o Healthcare consumer engagement
- o Healthcare workflow optimization
- o Provider operations
- o Enterprise healthcare sales cycles
- Strong understanding of modern healthcare SaaS go-to-market models.
- Proven ability to build measurable demand generation engines tied directly to revenue growth.
- Experience launching and positioning innovative healthcare technology solutions in competitive markets.
- Demonstrated ability to align marketing, sales, product, and executive leadership around growth objectives.
- Exceptional communication, presentation, storytelling, and executive leadership skills.
- Experience managing sophisticated healthcare technology branding and messaging initiatives.
- Strong analytical orientation with the ability to leverage data to guide strategy and execution.
Benefits:
- Eligible Performance Bonus
- Executive Incentive Opportunity
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