Senior Director, Product Marketing Platform
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Job Description
Senior Director of Product Marketing at Asurion responsible for defining and scaling platform narrative. Collaborating across teams to ensure impactful positioning and messaging in the market.
Responsibilities:
- Own platform positioning and narrative.
- Bring clarity to complex capabilities.
- Shape how the platform is packaged and presented.
- Sharpen our competitive positioning.
- Partner across the business.
- Influence product and go-to-market strategy.
- Drive analyst and influencer engagement.
- Develop partner narratives.
- Lead launch strategy and execution.
- Build and lead a high-performing team.
Requirements:
- 12+ years of experience in tech or platform product marketing, including leadership roles
- Proven experience defining and scaling platform or category-level positioning
- Strong ability to simplify complex technologies into clear, compelling narratives
- Deep experience in competitive analysis and market strategy
- Track record of influencing cross-functional stakeholders at senior levels
- Experience working with analysts and shaping external market perception
- Ability to operate effectively in fast-paced, evolving environments.
Benefits:
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Remote work options
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