Senior Director, Product Marketing
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Job Description
Sr. Director of Product Marketing at Bluehost defining go-to-market vision and execution. Leading strategy, shaping product narrative, and executing launches for hosting and SaaS platforms.
Responsibilities:
- Define the market narrative and category position
- Establish and evolve a clear, differentiated narrative
- Own GTM strategy across core offerings and new innovations
- Build and scale a high-impact Product Marketing function
- Elevate sales and partner effectiveness
- Lead the strategy and execution for major product launches
- Develop a robust, continuously evolving view of the competitive landscape
- Bring deep customer, partner, and market insights into the organization
- Collaborate with Demand Generation, Brand, and Lifecycle Marketing teams
Requirements:
- 15 + years of product marketing experience
- Proven track record of owning GTM strategy for complex, multi-product platforms
- Experience building and scaling product marketing teams
- Deep understanding of SMB, Developer and Agency segments
- Strong executive presence
- Exceptional storytelling and positioning expertise
- Ability to operate seamlessly between strategic leadership and hands-on execution
- Experience in highly competitive, rapidly evolving markets
Benefits:
- Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
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