Senior Product Marketing Manager
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Job Description
Sr. Product Marketing Manager developing and executing go-to-market strategies for a tech firm. Leading a team and managing product portfolios to drive growth opportunities.
Responsibilities:
- Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy.
- Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy.
- Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy.
- Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process and templates covering products, solutions, and services.
- Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape.
- Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources that achieve corporate objectives.
- Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles.
- Provide leadership, direction, and mentoring to product marketing and vertical marketing team members.
- Formalize and maintain processes, measurement tools, and reporting structures to support portfolio marketing team goals.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field required.
- Master’s degree (MBA) required.
- Certified Product Marketing Manager (CPMM – AIPMM) preferred.
- 7+ years of experience in B2B marketing, including a minimum of 5 years in people management roles, motivating and leading high‑performing teams.
- Global experience working with diverse and distributed teams strongly preferred.
- 4–6 years of advanced experience in product line, portfolio, or business unit management.
- 4–6 years of demonstrated success influencing C‑level executives and senior cross‑functional leaders.
- 4–6 years of experience leveraging business and marketing analytics to demonstrate impact on revenue growth.
- 4–6 years of demonstrated expertise in developing compelling messaging and positioning for products, solutions, and services.
- Proficient in English.
- Spanish proficiency is a plus.
Benefits:
- Professional development
- A culture that celebrates success and diversity
- Medical, Dental, Vision
- 16 Holidays, 15 days PTO, 7 sick days
- 401k with a match and tuition reimbursement
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