Senior Product Marketing Manager
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Job Description
Seeking a Sr. Product Marketing Manager to connect go-to-market strategy and Sales at Rula, focusing on B2B marketing strategies, messaging, and toolkit development.
Responsibilities:
- We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams.
- This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close.
- You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative.
- This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.
Requirements:
- 7+ years of relevant experience
- 3+ years of experience in product marketing domain space, including within marketplaces, employer benefits landscape, healthcare industry, and/or in a B2B2C context
- Demonstrated ability to create audience-specific messaging frameworks and positioning for complex, multi-stakeholder buyers
- Comfort working across multiple B2B audiences, with dedicated expertise building and maintaining a B2B sales toolkit (pitch decks, one-pagers, battlecards, case studies) from low baseline
- Quantifiable track record of partnering closely with Sales teams to gather field insights and translate them into deal-winning assets and messaging
- Experience utilizing a user-centric mindset conducting primary research to develop buyer personas and ICPs
- Proven AI fluency — actively leveraging AI tools to accelerate drafting, research synthesis, and asset creation
Benefits:
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
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