Senior Field Marketing Manager

Posted 41ds ago

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Job Description

Senior Field Marketing Manager responsible for dynamic marketing campaigns for surgical vision team. Collaborating with sales and marketing teams, ensuring initiatives are executed effectively and efficiently.

Responsibilities:

  • Drive account field marketing programs.
  • Provide feedback as a liaison between US Marketing and Regional Sales teams.
  • Serve as a liaison between US and Global marketing providing feedback on TPPs and strategic plans based on US market insights and field input.
  • Identify customer needs and provide inputs to new/existing portfolio commercial initiatives.
  • Understand and share competitive intelligence with Marketing and Sales Management and represent equipment sales during monthly sales reviews.
  • Maintain up-to-date field and business dashboards related to marketing programs, business performance and localization of national contracts.
  • Prepare and submit content for dashboards on a timely manner.
  • Attends and participates in sales meetings, training programs, conventions, and regional programs.
  • Frequent collaboration with all levels of sales, marketing and business operations.
  • Inputs to US strategy focusing on but not limited to equipment.
  • Establishes partnerships and executes plans for portfolio partnerships, with distributors or other relevant stakeholders.

Requirements:

  • Minimum of a bachelor's degree is required; Master’s degree (MBA) preferred.
  • Minimum of 8 years’ total business experience is required.
  • Minimum of 5+ years’ experience with implantable medical devices and/or surgical equipment products is strongly preferred.
  • Experience in surgical vision is strongly preferred.
  • In-depth expertise with Salesforce.com (or other CRM systems) and Tableau is preferred.
  • Familiar with GPO/IDNs/ASCs contracting is required.
  • Excellent written and verbal communication skills is required.
  • Ability to learn complex technology/clinical applications is required.
  • Demonstrated ability to work effectively in a team-oriented environment is required.
  • Proven ability to influence cross-functional teams without formal authority is required.
  • Strong presentation skills to peers and management are required.
  • Proven track record of sales, marketing or technical success with strong analytical skills and business acumen (Functional knowledge with Microsoft Office, financial analysis and database exposure) are required.
  • Strategic-minded with excellent collaboration skills, problem-solving and decision-making skills is required.
  • Must be able to travel up to 50%.

Benefits:

  • medical
  • dental
  • vision
  • life insurance
  • short- and long-term disability
  • business accident insurance
  • group legal insurance
  • consolidated retirement plan (pension)
  • savings plan (401(k))
  • Vacation – up to 120 hours per calendar year.
  • Sick time - up to 40 hours per calendar year.
  • Holiday pay, including Floating Holidays – up to 13 days per calendar year.
  • Work, Personal and Family Time - up to 40 hours per calendar year.