Manager, Integrated Account Based Marketing
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Job Description
Integrated ABM Manager driving multichannel campaigns for TP’s Government Services and Collections businesses. Managing ABM strategy, digital demand generation, events, and pipeline optimization.
Responsibilities:
- Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections businesses
- Manage 1:1, 1:Few, and 1:Many ABM campaigns
- Collaborate with Sales, Operations, SDRs, and Marketing teams on account plans and go-to-market strategies
- Develop Government Services campaigns for citizen experience, data services, professional services, technology and security services, and business process outsourcing
- Develop Collections programs targeting organizations managing first-party or outsourced third-party collections
- Own integrated multichannel strategy, including account selection, segmentation, persona-level messaging, digital demand generation, event marketing strategy, and budgets
- Manage paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and tailored account content
- Own strategy and execution for government-focused events, tradeshows, and executive roundtables
- Conduct pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs
- Use Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and report performance
- Create account-specific materials, including videos and personalized templates
- Train field teams on ABM tactics and follow-up strategies
- Translate Federal and SLED procurement cycles, contract vehicles, budget timing, and partner motions into campaign strategies
Requirements:
- 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS
- 3+ years in ABM roles marketing to Federal and/or SLED buyers
- Fluency with Federal and SLED buyer personas, public-sector budget cycles, contract vehicles, and partner/reseller motions
- Expertise with Marketo, Demandbase, LinkedIn, and Salesforce
- Experience owning end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution
- Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication
- Event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion
- Ability to deliver high-ROI campaigns in a fast-paced environment
- Strong project management, analytical, and communication skills
- Approximately 15–20% travel
- Must be located within the US or Canada
- Must be eligible to work in the US or Canada without sponsorship
Benefits:
- Medical, vision, and dental health benefits
- Employment Assistance Programs
- Health and personal time off (HPT)
- Leave programs
- 401(k) plans
- Life insurance
- Supplemental medical coverage
- Critical care insurance
- Pet insurance
- FSA plans
- Retailer discounts
- Career advancement opportunities
- Inclusive and diverse workplace culture
- Reasonable accommodation during the application process
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