Manager, Integrated Account-Based Marketing – Technology, CMT & Travel
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Job Description
Integrated ABM Manager driving personalized campaigns and pipeline growth for TP’s technology, CMT, and travel business services. Leading account strategy, demand generation, events, and measurement.
Responsibilities:
- Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals
- Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs
- Partner with Sales and industry leaders to prioritize target accounts based on revenue potential, propensity to buy, relationships, whitespace, intent, engagement, and strategic fit
- Develop account strategies for new-logo acquisition and expansion within existing accounts
- Refine account segmentation, persona strategies, buying committee maps, and engagement plans
- Translate industry trends and account-specific priorities into marketing strategies and campaigns
- Connect TP capabilities across CXM, data services, trust and safety, sales outsourcing, technology consulting, and digitally enabled business services to account challenges
- Partner with Industry and Solution Marketing on vertical-specific plays, messaging, content, and campaigns
- Position TP as a strategic partner across CX, AI, data, technology, and business transformation
- Own integrated marketing strategy end to end, including account selection, segmentation, intelligence, messaging, campaigns, content, digital demand generation, events, budget management, measurement, and optimization
- Identify whitespace opportunities, leverage intent and engagement signals, and accelerate opportunities through the buyer journey
- Support event execution and client/partner engagement through approximately 15–20% travel
Requirements:
- 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS
- 3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology, and travel verticals
- Fluency with buyer personas in customer experience, data and analytics, AI/ML, finance and accounting, and trust and safety
- Expertise with Marketo, Demandbase, LinkedIn, and Salesforce
- Proven ownership of end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution
- Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication
- Proven event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion
- Ability to deliver high-ROI campaigns in a fast-paced environment
- Strong project management, analytical, and communication skills
- Process Excellence
- Collaboration
- Communication
- Emotional Intelligence
- Open-Mindedness
- Critical Thinking
- Solution Orientation
- Entrepreneurship
- AI Proficiency
- Data Literacy
- Must be located within the US or Canada
- Must be eligible to work in the US or Canada without sponsorship
- Ability to travel approximately 15–20% for event execution and client/partner engagement
Benefits:
- Comprehensive health benefits, which may include medical, vision, and dental
- Employment Assistance Programs
- Health and personal time off (HPT)
- Leave programs as eligible
- Competitive 401(K) plans
- Life insurance
- Supplemental medical coverage
- Critical care insurance
- Pet insurance
- FSA plans
- Retailer discounts
- Career advancement opportunities
- Inclusive and diverse workplace culture
- Support for active-duty service members, veterans, and military families
- Reasonable accommodation during the application process
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