Account-Based Marketing Manager
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Job Description
Account-Based Marketing Manager driving TrainAI by RWS, an AI data services provider, across named enterprise accounts. Creating personalized campaigns, sales assets, and ABM reporting to scale revenue.
Responsibilities:
- Own the marketing strategy for TrainAI across a portfolio of named target accounts
- Partner with sales leads on account planning
- Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue
- Provide account research, stakeholder maps, key entry points, and ABM strategy input
- Run continuous account research to keep positioning and ABM strategy current
- Create customized cross-channel communications and ABM campaigns addressing account-specific needs
- Produce personalized sales enablement materials, proposals/RFP responses, emails, ads, and web content
- Maintain a weekly communications cadence with TrainAI business development managers
- Work with marketing operations to maintain real-time ABM reporting on account engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
- Contribute to a shared AI-based TrainAI ABM framework
- Support cross-account marketing activities including brand awareness campaigns, organic social media management, value-added content, and events
Requirements:
- 5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
- Passion for the AI industry and willingness to develop sufficient technical knowledge to hold a real conversation about AI training data with an ML lead
- Curious, fast-learning, and genuinely willing to evolve how they work
- Already uses AI to compress research-to-asset from weeks to hours
- Ability to judge quality and identify when an AI draft is confidently wrong
- Ability to extend and improve reusable skills and agents
- Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny
- Commercial literacy, including ability to read a pipeline and stakeholder map
- Comfortable being the only marketer in the room with sales
- Ability to work fluently across disciplines and specialist teams
- Experience working in the AI data services space is preferred
Benefits:
- 25 days of paid time off (15 vacation days and 10 sick days)
- Company holidays
- Birthday day off
- Paid time for volunteering
- 100% paid parental leave
- 401(k) retirement plan and company match
- Company-wide agile work policy supporting flexible ways of working
- Ongoing learning and professional development programs
- Opportunities to expand skills and career
- Collaborative and inclusive global work environment
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