Senior Manager, Acquisition and Demand Generation
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Job Description
Senior Manager, Acquisition and Demand Generation at Buildertrend driving marketing strategies. Leading demand generation efforts to connect builders with tools for efficient business operations.
Responsibilities:
- Own demand generation KPIs including lead volume, cost per lead, customer acquisition cost, and pipeline contribution.
- Plan and execute integrated acquisition campaigns across digital and traditional channels.
- Partner with product marketing to translate positioning into campaign messaging, audience playbooks, and targeting strategies.
- Concept and launch insight-driven campaigns that differentiate Buildertrend in the market.
- Manage and optimize digital agency partners to ensure accountability for performance and return on investment.
- Analyze channel and campaign performance, share insights, and recommend improvements to increase scale and efficiency.
- Stay current on acquisition trends, SaaS marketing practices, and emerging technologies to inform campaign strategy.
Requirements:
- 7 or more years of experience in acquisition or demand generation marketing required.
- Proven success building and scaling multi-channel account-based marketing campaigns.
- Experience measuring campaign performance using multi-touch attribution, marketing mix modeling, and incrementality analysis.
- Hands-on professional experience within the past two years using at least two of the following platforms: Google Ads, LinkedIn, Meta, or Marketing Cloud.
- Experience managing team members, cross-functional partners, and/or external vendors, including collaboration with advertising agencies responsible for media execution.
- Data-driven with a strong understanding of marketing funnel metrics and campaign return on investment.
- Strong written and verbal communication skills.
Benefits:
- Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
- A 401(k) plan with Buildertrend matching contributions to help you plan for the future
- Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
- Parental leave and paid sabbaticals to support you during life’s big moments
- Volunteer time off – because giving back matters
- Wellness program and onsite fitness center to keep you feeling your best
- Opportunities for hybrid or remote work to give you the flexibility you need
- Technology reimbursement to help cover costs for the tech you need to do your job from home
- Free daily lunches when you're at our HQ office, plus monthly events to connect with your team
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