Senior Manager, Consumer Insights
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Job Description
Consumer insights leader guiding research, brand positioning, and innovation for Nordic Naturals, a premium Omega-3 supplement company. Translating consumer data into growth opportunities and product pipeline decisions.
Responsibilities:
- Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation
- Track wellness behaviors, occasion-based triggers, and unmet consumer needs
- Translate raw data and research findings into actionable business strategies, brand positioning refinements, and innovation concepts
- Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard
- Identify white-space opportunities across categories, formats, benefits, life stages, and channels
- Support cross-functional innovation steering processes and ideation workshops with consumer data and guardrails
- Partner with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel
- Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research
- Develop in-market pilot testing and rapid A/B learning frameworks with Retail, Performance Marketing, and E-Commerce teams
- Lead post-launch learning loops by synthesizing consumer feedback and reviews to optimize offerings and inform pipeline decisions
- Serve as a strategic insights partner to omnichannel teams including DTC, Amazon, Retail, Professional, and International
- Create visual, digestible, and impactful presentations for stakeholders at all organizational levels
- Foster a culture of consumer-centricity across internal departments
Requirements:
- 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories
- Deep expertise in qualitative and quantitative research methodologies, including focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools such as IRI/Nielsen/SPINS
- Strong understanding of consumer journeys across omnichannel environments, including Amazon, DTC, traditional retail, and professional channels
- Exceptional analytical and storytelling skills
- Proven ability to blend creative thinking with data-driven commercial rigor
- Proven track record of partnering with and influencing cross-functional Product, Marketing, and Sales teams without direct authority
- Bachelor’s degree required
- Advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA highly preferred
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