Senior Manager, Consumer Marketing, Health Management
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Job Description
Sr Manager of Consumer Marketing leading the health management portfolio at Myriad Genetics. Overseeing marketing campaigns and agency partnerships for effective consumer engagement.
Responsibilities:
- Identify and align priorities within Health Management focus
- Support Marketing Vice President on critical project
- Partner with existing agencies to create and execute against priorities
- Communicate clear priorities and collaborate for successful partnerships
- Partner with agencies and internal experts to ensure on-time and approved creative
- Lead before launch testing and post launch analyses
- Manage at least 1 direct report to enable success across portfolio
- Partner with Marketing Ops to determine reporting structure and cadence for key marketing activations
- Assess role of MMM and other tools; recommend approach and lead
- Always on data understanding and optimizing to improve ROI
Requirements:
- Bachelor’s degree required
- 8+ years of progressive consumer marketing experience required
- Proven experience developing and executing holistic toolkit, inclusive of TV (network or CTV) required
- Strong track record of agency partnerships required
- Experience navigating healthcare or other B2B category where end consumer requires additional step (such as healthcare provider) to finalize brand engagement required
- Has experience managing a direct report or small team preferred
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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